As being reported:

Search and advertising giant Google plans to build and test super fast fiber-optic broadband networks in a few communities around the U.S., promising up to a one gigabit per second service a hundred-fold increase over what most Americans currently can subscribe to.

Most are currently thinking about how it might affect the marketplace of ISP's in delivering on-line services. However, the obvious broader implications over the current IP wars are staggering.

A 1 Gbps service could let a user download a full 1080p High-Def movie in mere minutes and is more than 1000 times faster than AT&T's basic DSL offering.

If entertainment conglomerates are waging the current fight they are now, just try to imagine what will the landscape look like 10 years from now if Google's efforts materialize.

I guess content providers would count as another entity trying "to make money anywhere between a user and an online ad."

With that though there will also come an increasing danger of bot net attacks since while transmission may increasenot necessarioly so need server capacity and security features, esp. as long the "latest" feature always hingeson people actually installing it. CrisisMaven

If they're smart AND ethical, they'll realize that instant delivery of movie purchases will be a reality and offer them at reasonable prices.

Otherwise they'll just offer instant delivery on movie purchases at their regular overprice and price-fixed manner, and sue random people for their future life's savings. (Unless we move out of the Legal Dark Ages by then, that is)

(Obs: They = Movie Studios.)