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Against Monopoly

defending the right to innovate

Monopoly corrupts. Absolute monopoly corrupts absolutely.





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Trademark Insanity

Trademark suits can often be rather silly and highlight the high legal costs of maintaining sanity. This week-end's press gives us two nice examples.

PennLive.com reports that US "chocolate" maker Hershey is suing competitor Mars because the color scheme of its new Dove candy is too similar to the existing Reese candy. If you follow the link, you will notice that the two wrappers do not look alike at all. The point of contention is about the color choices: orange and various shades of brown. Mind you, this is about chocolate, which usually comes in various shades of brown...

The Daytona Beach News-Journal reports that a NY-based company has trademarked "Daytona Beach Bike Week", a popular event in Florida, and is now pursuing souvenir makers and sellers in Daytona Beach.


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