There is a nice interview with the president of Ultimate Fighting Championships (Dana White) in the Minneapolis Star and Tribune, on June 7th, in the Sports section. This sport now seems to be bigger (in terms of revenue) than both boxing and WWF. Who came up with the idea? According to White: "this thing started in 1993 when a bunch of TV guys wanted to answer the question, "What fighting style is best?" Would a boxer beat a wrestler? And so on .... These guys never knew they were creating a sport at all. They just sort of fell into it." Innovation here proceeded as it often does -- through good luck.